New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era

New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era is a practical field guide for founders and commercial leaders who are done guessing their way into new countries. Drawing on battle-tested frameworks—and today’s AI capabilities—it turns expansion from a chaotic gamble into a repeatable, evidence-driven system. 

Most SME expansions fail not for lack of courage, but for lack of structure. This book gives you that structure: a readiness screen that prevents costly false starts; leadership and team setups that protect the home market while you grow abroad; dynamic capabilities (sense → seize → reconfigure) powered by a modern tech backbone; a research rhythm that replaces “big reports” with weekly decisions; and risk management that builds resilience instead of bureaucracy. You’ll move from analysis to engagement with pilots, partnerships, and pricing corridors you can defend.

Inside, you’ll learn how to:

• Decide when you’re truly ready—and what to fix first—before committing cash and attention.
• Build AI-assisted market sensing and decision loops that keep you ahead of competitors.
• Run lean, continuous market intelligence (Market Pulse, Decision Briefs) that guides real choices.
• Choose entry paths, partners, and offers that fit local rules, culture, and economics.
• Balance “hunting, farming, and fishing” so you win revenue now while you earn authority for later.

If you lead an SME and need a rigorous, step-by-step way to enter new markets—without burning your team or your runway—this book is the playbook you’ve been looking for.