Business development isn’t what it used to be—and that’s a good thing.
The days of cold calling through spreadsheets and blasting the same pitch to everyone are fading. Today’s business developers operate in a faster, messier, and more demanding landscape. Buyers show up already informed. Markets shift overnight. What worked six months ago might already feel dated. And nobody’s waiting around for your follow-up email.
But here’s the upside: business development was never just about selling. At its core, it’s about building relationships, understanding how people make decisions, and turning strategy into real-world results. It’s the engine that connects ideas to action, and the people doing it well today are the ones who’ve adapted to the new game. This book is for those people.
It’s for the SDR to find their rhythm. The founder is learning to sell for the first time. The manager is building something from scratch. The head of revenue is navigating their fifth re-org and trying to keep the team aligned. This isn’t about theory or silver bullets—it’s about the systems, tools, and habits that make business development repeatable, flexible, and scalable in the real world.
Inside, you’ll find modern approaches to old problems: How do you engage buyers when they don’t want to be sold to? How do you create momentum in a non-linear journey? How do partnerships, data, and RevOps shape the next pipeline?
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