And what sales leaders can do about it? Sales reps leave training workshops armed with funneling techniques, closing methods, and listening frameworks. Then they face today’s highly demanding buyers and struggle. The training didn’t prepare them for these conversations. The Problem with Generic Sales Training Most sales training programs are built on a foundation that made sense […]
Category: Business Development
Market Development for Small Companies: Build a System
When it comes to sales, there’s no magic trick—but there is a method. The key is having a system: a structured, repeatable way to identify and approach potential customers without burning out or chasing random leads. Here’s the truth—every company has its own way of handling new offers. Some people welcome them, others ignore them. […]