I’m aware of the struggles sales managers face, especially those leading hunter teams. For years, I’ve been thinking about how to make strategic account conversations between sales reps and managers more productive.
The seed for this project was planted early in my career by a supervisor who taught me a valuable lesson: to truly enjoy sales, you need to deeply understand your potential market and the players within it. That insight stuck with me.
Since then, many things have changed—especially with AI and intensified globalization. The sales landscape looks dramatically different than it did even a decade ago, but that fundamental need for deep market understanding remains.
Five Years of Development
This project is at least five years old. After countless iterations and real-world testing, I’ve developed two complementary tools:
The Web Application: Available free at sales3volution.com – a structured assessment tool that guides sales reps through systematic evaluation of potential B2B customers.
The Manager’s Guide: Published on Amazon and Draft2Digital as “B2B Sales Battlecards: The Manager’s Guide” – explains how to coach your team using the intelligence the app generates and details the algorithm behind it.
The Core Problem
The typical pipeline conversation goes like this:
Manager: “How’s the deal progressing?”
Rep: “They love us! Really good vibes.”
Manager: “When will they close?”
Rep: “Soon, I think.”
Three months later, nothing has moved, and nobody can explain why.
Sales reps report feelings while managers need facts to make resource allocation decisions. The battlecard bridges this gap by forcing systematic thinking about:
- Organizational capabilities across management, sales, and marketing
- Stakeholder power dynamics and support levels
- Real constraints (procurement, legal, budget, security)
- Market positioning and strategic fit
- Relationship depth and buying stage progression
Why Two Components?
The App structures the thinking. It’s free because I want reps to use it. It looks good on mobile, tablet or desktop.
The Guide teaches managers how to coach with this intelligence. Instead of “How’s it going?” you learn to ask:
- “Why are all your supporters low-power people?”
- “What’s your plan for that resistant high-influence stakeholder?”
- “Given their procurement constraints, what’s realistic?”
You can absolutely use the app without the Guide. But I strongly suggest reading it—it elevates the entire experience to another level. The Guide explains the “why” behind the framework and shows you how to transform pipeline reviews into strategic coaching sessions.
This Is Version 1.0
I’m releasing this knowing it’s not perfect. It will develop further based on how people actually use it in their specific contexts.
I expect the methodology will evolve as I learn from sales managers applying these frameworks across different industries, markets, and organizational structures. That’s why I’m genuinely asking for feedback.
What works? What doesn’t? What am I missing? What assumptions have I made that don’t hold up in your environment?
An Invitation
If you’re a sales manager leading a hunter team and you’ve struggled with getting actionable intelligence from your reps, give this a try:
- Have your reps complete battlecards on their key opportunities
- Read the Guide to understand the coaching methodology
- Try one pipeline review using the structured intelligence
- Let me know what happened
The application is free at sales3volution.com
The Guide is available on Amazon and Draft2Digital: “B2B Sales Battlecards: The Manager’s Guide”
After five years of development, I’m both excited and nervous to put this out into the world. I believe it can help, but I’m also certain I’ll learn things from real-world use that I couldn’t have anticipated.
Your feedback will shape Version 2.0.