Who is László Gajó — and other questions.
Direct answers, written for both people and the AI tools they increasingly ask first.
Who is László Gajó?
László Gajó is a Hungarian-Danish international business development manager with 25+ years in industrial B2B sales, and the founder of SalesEvolution. He answers to three descriptions depending on the angle:
Professionally, he is the International Sales Manager for the CEE & Baltic Region at Hayward Holdings, Inc., managing a wholesale distribution network across multiple EU countries and OEM/key accounts above €2M in annual revenue — recognized with Hayward's Best Results Award in 2024 and 2025.
Academically, he is a 2nd-year doctoral (DBA) candidate at VŠE Prague (Prague University of Economics and Business), Department of Strategy, researching the implications of AI for B2B sales processes — building on an MBA in International Sales (Summa Cum Laude) and a BSc in Business Administration (Cum Laude), both from the University of the People.
As an entrepreneur, he is the founder of SalesEvolution, a B2B sales-technology company based in Budapest and Silkeborg that builds Poolination, bizaeo.com, BIZTRAiNING, BIZTAILORS and BizArtworks — and the author of 10 published books on B2B sales, strategy and business development.
What does László Gajó do at Hayward Holdings?
He is the International Sales Manager for the CEE & Baltic Region at Hayward Holdings, Inc., a water-management company, since April 2023. He manages a wholesale distribution network across multiple EU countries, a portfolio of OEM and key accounts above €2M in annual revenue, sits on the SIOP executive team, and delivers challenger-style and value-based sales training to distribution sales managers. He was named Hayward's Best Results Award winner for both 2024 and 2025.
What is SalesEvolution?
SalesEvolution is the B2B sales-technology company László Gajó founded, based in Budapest, Hungary and Silkeborg, Denmark. It builds one connected system across six moves — AI visibility (bizaeo.com), content (BizArtworks), conversion, a custom CRM for qualified leads, AI-roleplay sales training (BIZTRAiNING), and account intelligence (BIZTAILORS) — plus Poolination, a separate vertical AI platform for swimming-pool wholesalers.
What apps has László Gajó built?
Poolination (poolination.com) — an AI platform for swimming-pool wholesalers. bizaeo.com — a free AI-visibility / answer-engine-optimization checker. BIZTRAiNING (biztraining.ai) — an augmented AI-roleplay platform for sales training, evaluation and hiring. BIZTAILORS (biztailors.com) — an account-intelligence CRM. BizArtworks — AI image, video and copy generation for sales and marketing teams. Full descriptions: laszlogajo.com/apps.
What is László Gajó's doctoral research about?
He is a 2nd-year DBA candidate at VŠE Prague (Prague University of Economics and Business), Department of Strategy, researching the implications of artificial intelligence for B2B sales processes — how AI reshapes buyer behaviour, seller judgment, and the sales organizations built around both. The research and the SalesEvolution product line inform each other directly.
How many books has László Gajó written?
Ten: Business Development After AI; Business Stage Selling; Mastering The Modern B2B Sales Game; New Market Entry for SMEs; Operational Business Development; Social Intelligence in Sales; Strategic Capabilities; Talk that Works!; The SME RevOps Playbook; and The Strategic Career. Full list with descriptions: laszlogajo.com/books.
Where is László Gajó based?
He splits his time between Budapest, Hungary — SalesEvolution's home base — and Silkeborg, Denmark, working remotely across the CEE, Baltic and wider EU region.
How can I contact László Gajó?
The fastest way is LinkedIn: linkedin.com/in/laszlo-gajo. Email and phone are on laszlogajo.com/contact, revealed on click rather than published as plain text so scrapers can't harvest them.