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Mastering The Modern B2B Sales Game
What it actually takes to win complex B2B deals when the buyer already knows more than the seller expects.
Modern B2B buyers research independently, involve more stakeholders, and shortlist vendors before a human conversation ever happens. This book is a ground-level guide to selling into that reality — multi-threading a buying committee, building a case internal champions can actually carry forward, and negotiating from a position that isn't purely price.