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New Market Entry for SMEs: Go-to-Market Operations Design for the AI Era
A practical field guide for founders who are done guessing their way into new markets.
Entering a new geography or vertical without an enterprise-sized budget means every decision has to earn its cost. This book lays out a disciplined, operations-first approach to market entry — regional analysis, competitive landscape, distribution design — built from designing exactly this kind of expansion inside SMEs, not from a case study written after the fact.